Millet Based Snacking Gains Momentum as Millwize Launches Scientific D2C Range in India’s Growing Superfood Market

Divyashikha Gupta, Founder of Millwize from Stalwart Sales Pvt Ltd, along with Strategic Partner S. Venkateswaran, introduced a millet based snacking range at AAHAR 2026 featuring date sweetened, gluten free products developed with an in house millet scientist.

India’s growing interest in millet based nutrition is creating space for new consumer brands focused on healthier snack alternatives. Millwize, a food technology startup from the house of Stalwart Sales Pvt Ltd, has announced its national launch with a range of millet based snacks designed for modern consumers seeking clean label food options.
The brand unveiled its first product range at AAHAR 2026 in New Delhi. Positioned as a direct to consumer brand, Millwize aims to build a digital first presence while expanding distribution across India through quick commerce and e commerce platforms.

The company is introducing a portfolio of high protein, gluten free snacks sweetened with dates and jaggery. The range avoids refined sugar, palm oil, maida, trans fats and artificial colours or flavours. Products include several millet based cookie formats made using grains such as jowar, bajra and ragi along with flavour variations including blueberry, cinnamon, chocolate chips and seed and nut combinations.
The initiative is led by Divyashikha Gupta, Founder of Millwize, together with Strategic Partner S. Venkateswaran. The brand’s product development process includes collaboration with an in house millet scientist working on improving the nutritional availability of millet based ingredients.

Divyashikha Gupta said, “This is not just about cookies. It is about a broader shift in how modern Indian families approach everyday nutrition. By working closely with our in house millet scientist we have focused on making ancient grains accessible in formats that can be enjoyed across age groups.”
The launch comes as India’s millet market continues to expand with growing consumer interest in traditional grains and functional foods. The sector is projected to grow at a compound annual rate of more than twelve percent in the coming years.

Millwize plans to introduce its products through its direct to consumer platform while expanding distribution to digital commerce platforms including Zepto, Blinkit, Instamart, Amazon and Flipkart. The company’s long term roadmap also includes expansion into ready to eat, ready to cook and ready to drink food categories centred on millet based nutrition.
The brand currently has more than seventy new product concepts under research and development, reflecting an effort to combine traditional grain ingredients with modern food technology and evolving consumer preferences.

Millwize positions its product development around the use of indigenous grains commonly referred to as Shree Anna, which include jowar, bajra and ragi. By combining these grains with naturally sweet ingredients such as dates and jaggery, the company aims to deliver snack products that balance taste, nutrition and convenience for contemporary lifestyles.