Millwize Launches Millet-Based Snacking Brand at AAHAR 2026, Plans D2C and Quick-Commerce Expansion

Millwize, a millet-based D2C food brand from Stalwart Sales Pvt Ltd, has launched its snack range at AAHAR 2026. The company plans expansion through its website, quick-commerce platforms, and global markets while developing over 70 millet-based products.

Millwize, a direct-to-consumer millet-based food brand from Stalwart Sales Pvt Ltd, has announced its national launch at the food and hospitality event AAHAR 2026. The brand introduces a new snacking range developed using in-house millet research, with plans to expand across direct-to-consumer channels, quick-commerce platforms, and international markets.

The company is launching its first product range through its website, www.millwize.in, and plans to expand its distribution through e-commerce and quick-commerce platforms, as well as delivery platforms. The brand’s leadership includes founder Divyashikha Gupta and strategic partner S. Venkateswaran (SV).

Millwize operates with a dedicated in-house millet scientist and a research pipeline that currently includes more than 70 products under development. The brand plans to expand beyond snacks into ready-to-eat (RTE), ready-to-cook (RTC), and ready-to-drink (RTD) categories, all centred on millet-based nutrition.

“This is not just about cookies; it is about a full-scale nutritional shift for the modern Indian family,” says Founder Divyashikha Gupta. “By working closely with our in-house millet scientist, we have unlocked the bioavailability of ancient grains, making them accessible in formats suitable for all age groups, from toddlers to seniors.”

The product range focuses on millet-based snacks made with ingredients such as jowar, bajra, and ragi. The brand states that its products are formulated without refined sugar, palm oil, maida, trans fats, artificial colours, or artificial flavours. Natural sweeteners such as jaggery and dates are used across the range, which includes flavours such as blueberry, cinnamon, choco chips, and seed and nuts.

According to the company, the products are designed to bring traditional grains into formats suitable for contemporary snacking habits. Items such as blueberry nutri-bites and seed and nuts cookies aim to combine millet ingredients with higher protein content and gluten-free formulations. For Divyashikha Gupta, the brand also reflects a personal shift from her previous corporate career towards building a food brand centred on ingredient transparency and nutrition.

“This is not just another millet brand; it is my home and my soul in a pack,” says Divyashikha. “I wanted to create the kind of product my nieces would eat with joy, and my mother would recommend to her walking friends with pride. By working closely with our in-house millet scientist, we have unlocked the bioavailability of these ancient grains, making them a perfect, wholesome indulgence for all age groups—from toddlers to seniors.”

Millwize operates as a bootstrapped venture and combines the operational base of Stalwart Sales Pvt Ltd with its internal research approach to millet-based formulations. The company aims to expand nationally through digital commerce channels while also exploring international markets as part of its long-term growth plans.